Sentiment Analysis: a basic application using NodeXL
In an attempt to spend time during the Lockdown and an effort to better apply certain techniques learnt during my days at Indian School of Business , I decided to do sentiment analysis for #budget2020 with data from Twitter . The time frame chosen is the period just after the Finance Budget presentation at the Assembly. I remember having extracted the data during Term 7, immediately after being introduced to the art of Social Listening . This is a very elementary treatment of a yet more powerful technique and is aimed at building basic understanding of the topic. What is Sentiment Analysis? Any brand, business or body that interacts with the society, at large, can expect reactions to its actions (or words). For instance, when Nestle launches a new Maggi variant, say " Fusian Bangkok ", it can expect people to either like it, dislike it or just remain indifferent to the launch. Appropriate measurement of such market's reaction can lead to interestin...